-
1 real
adjective1) (actually existing) real [Gestalt, Ereignis, Lebewesen]; wirklich [Macht]2) (genuine) echt [Interesse, Gold, Seide]3) (true) wahr [Grund, Freund, Name, Glück]; echt [Mitleid, Vergnügen, Sieg]the real thing — (genuine article) der/die/das Echte
be [not] the real thing — [un]echt sein
4) (Econ.) real; Real-in real terms — real [sinken, steigen]
5)be for real — (coll.) echt sein; [Angebot, Drohung:] ernst gemeint sein
* * *[riəl] 1. adjective1) (which actually exists: There's a real monster in that cave.) echt3) (actual: He may own the factory, but it's his manager who is the real boss.) tatsächlich4) (great: a real surprise/problem.) wirklich2. adverb((especially American) very; really: a real nice house.) äußerst- academic.ru/60536/realist">realist- realism
- realistic
- realistically
- reality
- really 3. interjection(an expression of surprise, protest, doubt etc: `I'm going to be the next manager.' `Oh really?'; Really! You mustn't be so rude!) wirklich- real estate- for real
- in reality* * *[rɪəl, AM ri:l]I. adjin \real life im wirklichen Lebenthe \real world die wirkliche Welt2. (genuine) echtshe is a \real godsend sie ist wahrhaft ein Geschenk des Himmels\real beauty wahre Schönheit\real danger echte Gefahrmade of \real leather/silver aus echtem Leder/Silber gefertigt\real pleasure wahre Freudeit's a \real pleasure to meet you ich bin sehr erfreut, Sie kennenzulernento be one's \real self sich akk so geben, wie man ist, ganz man selbst sein\real threat wirkliche [o reale] Bedrohung3. (for emphasis)4. FOOD unbehandelt\real coffee Bohnenkaffee ma \real man ein richtiger Manna \real gentleman ein wahrer Gentlemana \real disaster eine echte Katastrophe fam\real earnings [or income] Realeinkommen nt, effektives Einkommenin \real terms effektiv\real wages Reallohn m8. MATH\real number reelle Zahl\real quantity reale Menge9. PHOT\real image reales [o echtes] Bild10.is this letter a joke or is it for \real? ist dieser Brief ein Scherz oder [ist er] ernst gemeint?to look like the \real thing echt aussehenthis lemonade is \real good! diese Limonade schmeckt wirklich toll!* * *[rɪəl]1. adj1) (= genuine) gold, flowers, silk etc, sympathy, joy, desire echt; need, improvement echt, wirklich; (as opposed to substitute) richtig; name richtig; (= true, as opposed to apparent) owner, boss, reason, purpose, state of affairs wirklich, tatsächlich, eigentlich; (= not imaginary) creature, object, life, world wirklich, real (ESP PHILOS); (PHYS, MATH) reell; (ECON) realyou can touch it, it's real —
was the unicorn ever a real creature? — gab es das Einhorn je wirklich or tatsächlich?
in real life — im wirklichen Leben
he has no real power — er hat keine wirkliche Macht
his grief was very real — sein Schmerz war echt, er empfand seinen Schmerz zutiefst
it's the real thing or McCoy, this whisky! — dieser Whisky ist der echte
"real leather" — echt Leder
it's not the real thing — das ist nicht das Wahre
climbing this hill isn't much when you've done the real thing —
the real question is... — die wirkliche Frage ist..., der Kern der Frage ist...
to keep in touch with the real world —
2) (= proper, complete) richtig; sportsman, gentleman, coward richtig, echt; champion, friend, friendship wahr, echt; threat echt, wirklich; idiot, disaster komplettit's a real miracle — das ist wirklich or echt (inf) ein Wunder, das ist ein wahres Wunder
it's a real shame — es ist wirklich schade, es ist jammerschade
he doesn't know what real contentment/family life is — er weiß ja nicht, was Zufriedenheit/Familienleben wirklich ist
that's what I call a real car —
I'm in real trouble — ich bin in großen Schwierigkeiten
to make real money — wirklich viel Geld verdienen, das große Geld verdienen or machen (inf)
this increase is equivalent in real terms to... — dieser Anstieg entspricht effektiv...
2. adv (esp US inf)echt (inf), wirklichwe had a real good laugh — wir haben so gelacht
3. n1)for real — wirklich, echt (inf)
is this for real or is it another practice? — ist das echt (inf) or Ernst oder schon wieder eine Übung?
2) (PHILOS)the real — das Reale, die Wirklichkeit
* * *real1 [rıəl; ˈriːəl]1. real, tatsächlich, wirklich:taken from real life aus dem Leben gegriffen;his real name sein richtiger oder bürgerlicher Name;the real reason der wahre Grund;the real thing umg das (einzig) Wahre;a) die Arbeitswelt,2. echt, rein (Seide etc):real ale Br nach traditionellen Methoden hergestelltes Bier;real feelings echte oder aufrichtige Gefühle;“upper real leather” „Obermaterial echt Leder“;he is a real man er ist ein echter oder wahrer Mann3. PHIL real:a) wirklichb) absolut, unabhängig vom Bewusstsein (existierend)4. JURa) dinglichb) unbeweglich, Real…:real action dingliche Klage;real assets unbewegliches Vermögen, Immobilien;real growth WIRTSCH reales Wachstum;5. ELEK reell, ohmsch, Wirk…:real power Wirkleistung f6. MATH, OPT reell (Zahl, Bild)B sa) das Reale oder Wirkliche,b) die Realität, die Wirklichkeithis threats were for real seine Drohungen waren ernst gemeintC adv besonders US umg sehr, äußerstreal2 [reıˈɑːl] pl -als, -ales [-ˈɑːleıs] s Real m (ehemalige spanische Silbermünze)* * *adjective1) (actually existing) real [Gestalt, Ereignis, Lebewesen]; wirklich [Macht]2) (genuine) echt [Interesse, Gold, Seide]3) (true) wahr [Grund, Freund, Name, Glück]; echt [Mitleid, Vergnügen, Sieg]the real thing — (genuine article) der/die/das Echte
be [not] the real thing — [un]echt sein
4) (Econ.) real; Real-in real terms — real [sinken, steigen]
5)be for real — (coll.) echt sein; [Angebot, Drohung:] ernst gemeint sein
* * *adj.ausgesprochen adj.echt adj.regelrecht adj.tatsächlich adj.wirklich adj. -
2 world
wə:ld1) (the planet Earth: every country of the world.) mundo2) (the people who live on the planet Earth: The whole world is waiting for a cure for cancer.) mundo3) (any planet etc: people from other worlds.) mundo4) (a state of existence: Many people believe that after death the soul enters the next world; Do concentrate! You seem to be living in another world.) mundo5) (an area of life or activity: the insect world; the world of the international businessman.) mundo6) (a great deal: The holiday did him a/the world of good.) inmenso7) (the lives and ways of ordinary people: He's been a monk for so long that he knows nothing of the (outside) world.) mundo•- worldly- worldliness
- worldwide
- World Wide Web
- the best of both worlds
- for all the world
- out of this world
- what in the world? - what in the world
world n mundotr[wɜːld]1 (earth) mundo2 (sphere) mundo3 (life) mundo, vida4 (people) mundowhat is the world coming to? ¿a dónde iremos a parar?5 (large amount, large number)this will make a world of difference to the disabled esto cambiará totalmente la vida de los minusválidos1 (population, peace) mundial; (politics, trade) internacional\SMALLIDIOMATIC EXPRESSION/SMALLnot to do something for (all) the world no hacer algo por nada del mundoa man/woman of the world un hombre/una mujer de mundoit's a small world el mundo es un pañueloit's not the end of the world no es el fin del mundoout of this world fenomenal, estupendo,-a, increíble, fantástico,-athe outside world el mundo exteriorthe world is one's oyster el mundo es suyo, tener el mundo a sus piesto be/mean all the world to somebody serlo todo para alguiento be dead/lost to the world estar profundamente dormido,-ato come down in the world venir a menosto go up in the world prosperar, mejorarto have the best of both worlds tener todas las ventajasto live in a world of one's own vivir en su propio mundoto see the world ver mundoto set the world on fire comerse el mundoto think the world of somebody querer mucho a alguien, adorar a alguienWorld Bank Banco Mundialworld champion campeón,-ona mundialWorld Cup el Mundial, los Mundialesworld fair exposición nombre femenino internacionalworld music música étnicaWorld War I primera guerra mundialWorld War II segunda guerra mundialworld ['wərld] adj: mundial, del mundoworld championship: campeonato mundialworld n: mundo maround the world: alrededor del mundoa world of possibilities: un mundo de posibilidadesto think the world of someone: tener a alguien en alta estimato be worlds apart: no tener nada que ver (uno con otro)adj.• mundano, -a adj.• mundial adj.• mundo, -a adj.n.• mundo s.m.• orbe s.m.• siglo s.m.• tierra s.f.wɜːrld, wɜːld1) ( earth) mundo mto see the world — ver* mundo
there were celebrations all over the world o the world over — hubo festejos en todo el mundo or en el mundo entero
world's (AmE) o (BrE) world record time — récord m or marca f mundial
(it's a) small world! — el mundo es un pañuelo, qué pequeño or (AmL) chico es el mundo!
the world is his/her oyster — tiene el mundo a sus pies
to be dead o lost to the world — estar* profundamente dormido
to be out of this world — \<\<food/music\>\> ser* increíble or fantástico
to bring somebody into the world — traer* a alguien al mundo
to come into the world — venir* al mundo
to have the best of both worlds — tener* todas las ventajas
money makes the world go around — poderoso caballero es don dinero; (before n) <economy, peace> mundial; <politics, trade> internacional
2)a) ( people generally) mundo mwhat is the world coming to? — ¿adónde vamos a ir a parar?
to watch the world go by — ver* pasar a la gente
b) ( society)they've gone up in the world — han prosperado mucho (or hecho fortuna etc)
a woman/man of the world — una mujer/un hombre de mundo
3) (specific period, group) mundo mto live in a world of one's own — vivir en su (or mi etc) propio mundo
there's a world of difference between... — hay una diferencia enorme entre..., hay un abismo entre...
we are worlds apart — no tenemos nada que ver, somos como el día y la noche
to have all the time in the world — tener* todo el tiempo del mundo
who in the world is going to believe that? — ¿quién diablos or demonios se va a creer eso? (fam)
5) ( Relig)[wɜːld]this/the other world — este/el otro mundo
1. N1) (=planet) mundo mour company leads the world in shoe manufacturing — nuestra empresa es líder mundial en la confección de calzado
•
in the best of all possible worlds — en el mejor de los mundos•
it's not the end of the world! * — ¡no es el fin del mundo!•
the tallest man in the world — el hombre más alto del mundo•
the New World — el Nuevo Mundo•
the Old World — el Viejo Mundo•
she has travelled all over the world — ha viajado por todo el mundoit's the same the world over — es igual en todo el mundo, es igual vayas a donde vayas
•
in a perfect world this would be possible — en un mundo ideal or perfecto esto sería posible•
you have to start living in the real world — tienes que empezar a afrontar la vida or la realidad•
to go round the world — dar la vuelta al mundo•
to see the world — ver mundo•
to take the world as it is — aceptar la realidad, aceptar las cosas como son•
the worst of all possible worlds — el peor de todos los mundos posibles- have the world at one's feet- live in a world of one's own- feel on top of the worlddead 1., 1), money 1., 1), third 4.2) (=realm) mundo m•
the animal world — el reino animal•
the Arab world — el mundo árabe•
the business world — el mundo de los negocios•
the English-speaking world — el mundo de habla inglesa•
the plant world — el reino vegetal•
the world of sport — el mundo deportivo, el mundo de los deportes•
the sporting world — el mundo deportivo, el mundo de los deportes•
the Western world — el mundo occidental3) (=society) mundo mher blouse was undone for all the world to see — tenía la blusa desabrochada a la vista de todo el mundo
•
to be alone in the world — estar solo en el mundo, no tener a nadie en el mundo- come down in the world- go up in the worldman 1., 1), outside 3., 1), way 1., 2)4) (=life) mundo min this world — en esta vida, en este mundo
•
to bring a child into the world — traer a un niño al mundo•
to come into the world — venir al mundo•
in the next world — en la otra vida, en el otro mundo•
the other world — el otro mundo- have the best of both worlds•
for all the world as if it had never happened — como si nunca hubiera ocurrido•
they're worlds apart — son totalmente opuestos or diferentes, no tiene nada que ver el uno con el otrothey're worlds apart politically — políticamente los separa un abismo, mantienen posiciones políticas totalmente diferentes
•
there's a world of difference between... — hay un mundo or abismo entre...•
I'd give the world to know — daría todo el oro del mundo por saberlo•
it did him the world of good — le sentó de maravilla, le hizo la mar de bien *•
nothing in the world would make me do it — no lo haría por nada del mundohow in the world did you manage to do it? * — ¿cómo demonios or diablos conseguiste hacerlo?
what in the world were you thinking of! * — ¡qué demonios or diablos estabas pensando! *
where in the world has he got to? * — ¿dónde demonios or diablos se ha metido? *
why in the world did you do that? * — ¿por qué demonios or diablos hiciste eso? *
•
she means the world to me — ella significa muchísimo para mí•
not for all the world — por nada del mundo•
he promised me the world — me prometió la luna•
to think the world of sb — tener a algn en gran estima2.CPD [economy, proportions] mundial; [events, news] internacional; [trade] internacional, mundial; [tour] mundial, alrededor del mundoWorld Bank N — Banco m Mundial
world beater N — campeón(-ona) m / f mundial
world champion N — campeón(-ona) m / f del mundo, campeón(-ona) m / f mundial
world championship N — campeonato m mundial, campeonato m del mundo
the World Cup N — (Ftbl) la Copa Mundial, la Copa del Mundo
world fair N — feria f universal
World Heritage Site N — lugar m patrimonio de la humanidad
world language N — lengua f universal
world leader N — [of country, company] líder m mundial; (=politician) jefe(-a) m / f de estado
world market N — mercado m mundial
world market price N — precio m (del mercado) mundial
world music N — músicas fpl del mundo, world music f
world order N — orden m mundial
world power N — (=country) potencia f mundial
world premiere N — estreno m mundial
world record N — récord m mundial
world's champion N — (US) campeón(-ona) m / f del mundo, campeón(-ona) m / f mundial
World Series N — (US) campeonato m mundial de béisbol
See:see cultural note BASEBALL in baseballWorld Service N — (Brit) servicio internacional de la BBC
world title N — título m mundial
•
the World Trade Organization — la Organización Mundial del Comercioworld view N — cosmovisión f
World War One/Two — la Primera/Segunda Guerra Mundial
* * *[wɜːrld, wɜːld]1) ( earth) mundo mto see the world — ver* mundo
there were celebrations all over the world o the world over — hubo festejos en todo el mundo or en el mundo entero
world's (AmE) o (BrE) world record time — récord m or marca f mundial
(it's a) small world! — el mundo es un pañuelo, qué pequeño or (AmL) chico es el mundo!
the world is his/her oyster — tiene el mundo a sus pies
to be dead o lost to the world — estar* profundamente dormido
to be out of this world — \<\<food/music\>\> ser* increíble or fantástico
to bring somebody into the world — traer* a alguien al mundo
to come into the world — venir* al mundo
to have the best of both worlds — tener* todas las ventajas
money makes the world go around — poderoso caballero es don dinero; (before n) <economy, peace> mundial; <politics, trade> internacional
2)a) ( people generally) mundo mwhat is the world coming to? — ¿adónde vamos a ir a parar?
to watch the world go by — ver* pasar a la gente
b) ( society)they've gone up in the world — han prosperado mucho (or hecho fortuna etc)
a woman/man of the world — una mujer/un hombre de mundo
3) (specific period, group) mundo mto live in a world of one's own — vivir en su (or mi etc) propio mundo
there's a world of difference between... — hay una diferencia enorme entre..., hay un abismo entre...
we are worlds apart — no tenemos nada que ver, somos como el día y la noche
to have all the time in the world — tener* todo el tiempo del mundo
who in the world is going to believe that? — ¿quién diablos or demonios se va a creer eso? (fam)
5) ( Relig)this/the other world — este/el otro mundo
-
3 like a bolt from the blue
(или out of a clear sky)oткудa ни вoзьмиcь; кaк гpoм cpeди яcнoгo нeбa, кaк cнeг нa гoлoвуThe world economic crisis came like a bolt from the blue on the capitalist world (R. P. Dutt). As usual with Mr Mitterand... his remarks came like a bolt out of the blue, designed as much to throw his political opponents into confusion as to open a real and necessary debate (The Economist)Concise English-Russian phrasebook > like a bolt from the blue
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4 escape
i'skeip
1. verb1) (to gain freedom: He escaped from prison.) escapar(se)2) (to manage to avoid (punishment, disease etc): She escaped the infection.) salvarse (de), librarse (de)3) (to avoid being noticed or remembered by; to avoid (the observation of): The fact escaped me / my notice; His name escapes me / my memory.) escapar, pasar inadvertido4) ((of a gas, liquid etc) to leak; to find a way out: Gas was escaping from a hole in the pipe.) fugarse
2. noun((act of) escaping; state of having escaped: Make your escape while the guard is away; There have been several escapes from that prison; Escape was impossible; The explosion was caused by an escape of gas.) fuga- escapism- escapist
escape1 n fugaescape2 vb escaparse / fugarseDel verbo escapar: ( conjugate escapar) \ \
escapé es: \ \1ª persona singular (yo) pretérito indicativo
escape es: \ \1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativoMultiple Entries: escapar escape
escapar ( conjugate escapar) verbo intransitivo 1 to escape; escape de algo ‹de cárcel/rutina/peligro› to escape from sth; ‹de castigo/muerte› to escape sth 2 ‹ oportunidad› to pass up; ‹persona/animal› to let … get away escaparse verbo pronominal 1 [ prisionero] to escape; [animal/niño] to run away; escapese de algo ‹de cárcel/jaula› to escape from sth; ‹de situación/castigo› to escape sth; escapese de algn ‹de policía/perseguidor› to escape (from) sth; se me escapó el perro the dog got away from me 2 (+ me/te/le etc)a) ( involuntariamente):b) ( pasar inadvertido):se me escapó ese detalle that detail escaped my notice 3 [gas/aire/agua] to leak
escape sustantivo masculinoc) (Auto) exhaust
escapar verbo intransitivo to escape, run away, get away: escapó de la justicia, he escaped from the law
dejó escapar un grito, she let out a cry
no dejes escapar esta oportunidad, don't let this opportunity slip ➣ Ver nota en escape
escape sustantivo masculino
1 (de gas, líquido) leak, escape
2 Téc exhaust
tubo de escape, exhaust (pipe)
3 (huida) escape (salida, escapatoria) way out ' escape' also found in these entries: Spanish: Esc - escalera - escapar - escapada - escaparse - escapatoria - evadirse - evasión - fuga - fugarse - huir - huida - humo - inadvertida - inadvertido - librarse - pérdida - salvarse - tentativa - tubo - tufo - válvula - zafarse - cosa - evadir - ir - librar - milagro - salir - sujetar - tobogán - vida - volar English: discharge - elaborate - escape - exhaust pipe - fire escape - leak - narrow - out - outlet - pent-up - release - store up - back - break - detection - effect - elude - exhaust - fire - get - leakage - lucky - slip - tailpipe - turn - unhurttr[ɪ'skeɪp]2 (of gas) fuga, escape nombre masculino3 (escapism) evasión nombre femenino1 (get free, get away) escaparse, fugarse, huir2 (gas etc) escapar1 (avoid) escapar a, salvarse de, librarse de2 (be forgotten or unnoticed) escaparse, no recordar\SMALLIDIOMATIC EXPRESSION/SMALLto escape one's notice pasarle a uno desapercibidoto have a narrow escape salvarse por los pelosto make (good) one's escape escaparseescape clause cláusula de excepciónescape hatch escotilla de salvamentoescape route vía de escapeescape valve válvula de escapeescape vehicle vehículo de la fuga: escaparse de, librarse de, evitarescape vi: escaparse, fugarse, huirescape n1) flight: fuga f, huida f, escapada f2) leakage: escape m, fuga f3) : escapatoria f, evasión fto have no escape: no tener escapatoriaescape from reality: evasión de la realidadn.• escape (Informática) s.m.n.• escapada s.f.• escapatoria s.f.• fuga s.f.• huida s.f.v.• aventarse* v.• eludir v.• escapar v.• escaparse v.• escurrir v.• evadir v.• evitar v.• fugarse v.• huir v.• zafar v.
I
1. ɪ'skeɪp1)a) ( flee) escaparse; \<\<prisoner\>\> fugarse*, escapar(se)to escape FROM something — \<\<from prison\>\> fugarse* or escapar(se) de algo; \<\<from cage/zoo\>\> escaparse de algo; \<\<from danger/routine\>\> escapar de algo
c) \<\<air/gas/water\>\> escaparse2) (from accident, danger) salvarse
2.
vt \<\<pursuer/police\>\> escaparse or librarse de; \<\<capture\>\> salvarse de, escapar a; \<\<responsibilities/consequences\>\> librarse dethey escaped punishment/prosecution — se libraron de ser castigados/juzgados
II
a) c u ( from prison) fuga f, huida fto make one's escape — escaparse; (before n)
escape attempt — intento m de fuga
b) c u (from accident, danger)to have a narrow/miraculous escape — salvarse or escaparse por muy poco/milagrosamente
c) c (of gas, air, water) escape m, fuga fd) c u ( from reality) evasión fe) c u ( Comput)[ɪs'keɪp]press escape — pulse or oprima la tecla de escape; (before n) <key/routine> de escape
1. Nthere is no escape from this prison — no hay forma de escapar or fugarse de esta cárcel
•
to make one's escape — escapar(se)2) (from injury, harm)she saw prostitution as her only means of escape from poverty — vió la prostitución como el único medio de escapar a la pobreza
he had a lucky or narrow escape — (from death) tuvo suerte de escapar or salir con vida, se salvó por los pelos
3) (from real world) evasión f4) [of water, gas] fuga f, escape m2. VT1) (=avoid) [+ pursuer] escapar de, librarse de; [+ punishment, death] librarse de; [+ consequences] evitar•
they managed to escape capture/ detection — consiguieron evitar que les capturaran/detectaran•
there was no way I could escape meeting him — no había manera de poder evitar verme con él2) (=elude)3) esp liter (=issue from)3. VI•
to escape from — [+ prison] escapar(se) de, fugarse de; [+ cage] escaparse de; [+ danger, harm] huir de; [+ reality] evadirse dehe kept me talking and I couldn't escape from him — hacía que siguiera hablando y no podía escaparme de él
•
in winter I think of escaping to the sun — en invierno pienso en escaparme a un sitio con sol•
he escaped with a few bruises — solo sufrió algunas magulladuras2) (=leak) [liquid, gas] salirse3) (=issue)tendrils of hair were escaping from under her hat — algunos mechones de pelo le salían por debajo del sombrero
4.CPDescape artist N — escapista mf
escape attempt N — intento m de fuga
escape clause N — (in agreement) cláusula f de excepción
escape hatch N — (in plane, space rocket) escotilla f de salvamento
escape key N — (Comput) tecla f de escape
escape pipe N — tubo m de desagüe
escape plan N — plan m de fuga
escape route N — ruta f de escape
escape valve N — válvula f de escape
escape velocity N — (Aer) velocidad f de escape
* * *
I
1. [ɪ'skeɪp]1)a) ( flee) escaparse; \<\<prisoner\>\> fugarse*, escapar(se)to escape FROM something — \<\<from prison\>\> fugarse* or escapar(se) de algo; \<\<from cage/zoo\>\> escaparse de algo; \<\<from danger/routine\>\> escapar de algo
c) \<\<air/gas/water\>\> escaparse2) (from accident, danger) salvarse
2.
vt \<\<pursuer/police\>\> escaparse or librarse de; \<\<capture\>\> salvarse de, escapar a; \<\<responsibilities/consequences\>\> librarse dethey escaped punishment/prosecution — se libraron de ser castigados/juzgados
II
a) c u ( from prison) fuga f, huida fto make one's escape — escaparse; (before n)
escape attempt — intento m de fuga
b) c u (from accident, danger)to have a narrow/miraculous escape — salvarse or escaparse por muy poco/milagrosamente
c) c (of gas, air, water) escape m, fuga fd) c u ( from reality) evasión fe) c u ( Comput)press escape — pulse or oprima la tecla de escape; (before n) <key/routine> de escape
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5 Language
Philosophy is written in that great book, the universe, which is always open, right before our eyes. But one cannot understand this book without first learning to understand the language and to know the characters in which it is written. It is written in the language of mathematics, and the characters are triangles, circles, and other figures. Without these, one cannot understand a single word of it, and just wanders in a dark labyrinth. (Galileo, 1990, p. 232)It never happens that it [a nonhuman animal] arranges its speech in various ways in order to reply appropriately to everything that may be said in its presence, as even the lowest type of man can do. (Descartes, 1970a, p. 116)It is a very remarkable fact that there are none so depraved and stupid, without even excepting idiots, that they cannot arrange different words together, forming of them a statement by which they make known their thoughts; while, on the other hand, there is no other animal, however perfect and fortunately circumstanced it may be, which can do the same. (Descartes, 1967, p. 116)Human beings do not live in the object world alone, nor alone in the world of social activity as ordinarily understood, but are very much at the mercy of the particular language which has become the medium of expression for their society. It is quite an illusion to imagine that one adjusts to reality essentially without the use of language and that language is merely an incidental means of solving specific problems of communication or reflection. The fact of the matter is that the "real world" is to a large extent unconsciously built on the language habits of the group.... We see and hear and otherwise experience very largely as we do because the language habits of our community predispose certain choices of interpretation. (Sapir, 1921, p. 75)It powerfully conditions all our thinking about social problems and processes.... No two languages are ever sufficiently similar to be considered as representing the same social reality. The worlds in which different societies live are distinct worlds, not merely the same worlds with different labels attached. (Sapir, 1985, p. 162)[A list of language games, not meant to be exhaustive:]Giving orders, and obeying them- Describing the appearance of an object, or giving its measurements- Constructing an object from a description (a drawing)Reporting an eventSpeculating about an eventForming and testing a hypothesisPresenting the results of an experiment in tables and diagramsMaking up a story; and reading itPlay actingSinging catchesGuessing riddlesMaking a joke; and telling itSolving a problem in practical arithmeticTranslating from one language into anotherLANGUAGE Asking, thanking, cursing, greeting, and praying-. (Wittgenstein, 1953, Pt. I, No. 23, pp. 11 e-12 e)We dissect nature along lines laid down by our native languages.... The world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... No individual is free to describe nature with absolute impartiality but is constrained to certain modes of interpretation even while he thinks himself most free. (Whorf, 1956, pp. 153, 213-214)We dissect nature along the lines laid down by our native languages.The categories and types that we isolate from the world of phenomena we do not find there because they stare every observer in the face; on the contrary, the world is presented in a kaleidoscopic flux of impressions which has to be organized by our minds-and this means largely by the linguistic systems in our minds.... We are thus introduced to a new principle of relativity, which holds that all observers are not led by the same physical evidence to the same picture of the universe, unless their linguistic backgrounds are similar or can in some way be calibrated. (Whorf, 1956, pp. 213-214)9) The Forms of a Person's Thoughts Are Controlled by Unperceived Patterns of His Own LanguageThe forms of a person's thoughts are controlled by inexorable laws of pattern of which he is unconscious. These patterns are the unperceived intricate systematizations of his own language-shown readily enough by a candid comparison and contrast with other languages, especially those of a different linguistic family. (Whorf, 1956, p. 252)It has come to be commonly held that many utterances which look like statements are either not intended at all, or only intended in part, to record or impart straightforward information about the facts.... Many traditional philosophical perplexities have arisen through a mistake-the mistake of taking as straightforward statements of fact utterances which are either (in interesting non-grammatical ways) nonsensical or else intended as something quite different. (Austin, 1962, pp. 2-3)In general, one might define a complex of semantic components connected by logical constants as a concept. The dictionary of a language is then a system of concepts in which a phonological form and certain syntactic and morphological characteristics are assigned to each concept. This system of concepts is structured by several types of relations. It is supplemented, furthermore, by redundancy or implicational rules..., representing general properties of the whole system of concepts.... At least a relevant part of these general rules is not bound to particular languages, but represents presumably universal structures of natural languages. They are not learned, but are rather a part of the human ability to acquire an arbitrary natural language. (Bierwisch, 1970, pp. 171-172)In studying the evolution of mind, we cannot guess to what extent there are physically possible alternatives to, say, transformational generative grammar, for an organism meeting certain other physical conditions characteristic of humans. Conceivably, there are none-or very few-in which case talk about evolution of the language capacity is beside the point. (Chomsky, 1972, p. 98)[It is] truth value rather than syntactic well-formedness that chiefly governs explicit verbal reinforcement by parents-which renders mildly paradoxical the fact that the usual product of such a training schedule is an adult whose speech is highly grammatical but not notably truthful. (R. O. Brown, 1973, p. 330)he conceptual base is responsible for formally representing the concepts underlying an utterance.... A given word in a language may or may not have one or more concepts underlying it.... On the sentential level, the utterances of a given language are encoded within a syntactic structure of that language. The basic construction of the sentential level is the sentence.The next highest level... is the conceptual level. We call the basic construction of this level the conceptualization. A conceptualization consists of concepts and certain relations among those concepts. We can consider that both levels exist at the same point in time and that for any unit on one level, some corresponding realizate exists on the other level. This realizate may be null or extremely complex.... Conceptualizations may relate to other conceptualizations by nesting or other specified relationships. (Schank, 1973, pp. 191-192)The mathematics of multi-dimensional interactive spaces and lattices, the projection of "computer behavior" on to possible models of cerebral functions, the theoretical and mechanical investigation of artificial intelligence, are producing a stream of sophisticated, often suggestive ideas.But it is, I believe, fair to say that nothing put forward until now in either theoretic design or mechanical mimicry comes even remotely in reach of the most rudimentary linguistic realities. (Steiner, 1975, p. 284)The step from the simple tool to the master tool, a tool to make tools (what we would now call a machine tool), seems to me indeed to parallel the final step to human language, which I call reconstitution. It expresses in a practical and social context the same understanding of hierarchy, and shows the same analysis by function as a basis for synthesis. (Bronowski, 1977, pp. 127-128)t is the language donn eґ in which we conduct our lives.... We have no other. And the danger is that formal linguistic models, in their loosely argued analogy with the axiomatic structure of the mathematical sciences, may block perception.... It is quite conceivable that, in language, continuous induction from simple, elemental units to more complex, realistic forms is not justified. The extent and formal "undecidability" of context-and every linguistic particle above the level of the phoneme is context-bound-may make it impossible, except in the most abstract, meta-linguistic sense, to pass from "pro-verbs," "kernals," or "deep deep structures" to actual speech. (Steiner, 1975, pp. 111-113)A higher-level formal language is an abstract machine. (Weizenbaum, 1976, p. 113)Jakobson sees metaphor and metonymy as the characteristic modes of binarily opposed polarities which between them underpin the two-fold process of selection and combination by which linguistic signs are formed.... Thus messages are constructed, as Saussure said, by a combination of a "horizontal" movement, which combines words together, and a "vertical" movement, which selects the particular words from the available inventory or "inner storehouse" of the language. The combinative (or syntagmatic) process manifests itself in contiguity (one word being placed next to another) and its mode is metonymic. The selective (or associative) process manifests itself in similarity (one word or concept being "like" another) and its mode is metaphoric. The "opposition" of metaphor and metonymy therefore may be said to represent in effect the essence of the total opposition between the synchronic mode of language (its immediate, coexistent, "vertical" relationships) and its diachronic mode (its sequential, successive, lineal progressive relationships). (Hawkes, 1977, pp. 77-78)It is striking that the layered structure that man has given to language constantly reappears in his analyses of nature. (Bronowski, 1977, p. 121)First, [an ideal intertheoretic reduction] provides us with a set of rules"correspondence rules" or "bridge laws," as the standard vernacular has it-which effect a mapping of the terms of the old theory (T o) onto a subset of the expressions of the new or reducing theory (T n). These rules guide the application of those selected expressions of T n in the following way: we are free to make singular applications of their correspondencerule doppelgangers in T o....Second, and equally important, a successful reduction ideally has the outcome that, under the term mapping effected by the correspondence rules, the central principles of T o (those of semantic and systematic importance) are mapped onto general sentences of T n that are theorems of Tn. (P. Churchland, 1979, p. 81)If non-linguistic factors must be included in grammar: beliefs, attitudes, etc. [this would] amount to a rejection of the initial idealization of language as an object of study. A priori such a move cannot be ruled out, but it must be empirically motivated. If it proves to be correct, I would conclude that language is a chaos that is not worth studying.... Note that the question is not whether beliefs or attitudes, and so on, play a role in linguistic behavior and linguistic judgments... [but rather] whether distinct cognitive structures can be identified, which interact in the real use of language and linguistic judgments, the grammatical system being one of these. (Chomsky, 1979, pp. 140, 152-153)23) Language Is Inevitably Influenced by Specific Contexts of Human InteractionLanguage cannot be studied in isolation from the investigation of "rationality." It cannot afford to neglect our everyday assumptions concerning the total behavior of a reasonable person.... An integrational linguistics must recognize that human beings inhabit a communicational space which is not neatly compartmentalized into language and nonlanguage.... It renounces in advance the possibility of setting up systems of forms and meanings which will "account for" a central core of linguistic behavior irrespective of the situation and communicational purposes involved. (Harris, 1981, p. 165)By innate [linguistic knowledge], Chomsky simply means "genetically programmed." He does not literally think that children are born with language in their heads ready to be spoken. He merely claims that a "blueprint is there, which is brought into use when the child reaches a certain point in her general development. With the help of this blueprint, she analyzes the language she hears around her more readily than she would if she were totally unprepared for the strange gabbling sounds which emerge from human mouths. (Aitchison, 1987, p. 31)Looking at ourselves from the computer viewpoint, we cannot avoid seeing that natural language is our most important "programming language." This means that a vast portion of our knowledge and activity is, for us, best communicated and understood in our natural language.... One could say that natural language was our first great original artifact and, since, as we increasingly realize, languages are machines, so natural language, with our brains to run it, was our primal invention of the universal computer. One could say this except for the sneaking suspicion that language isn't something we invented but something we became, not something we constructed but something in which we created, and recreated, ourselves. (Leiber, 1991, p. 8)Historical dictionary of quotations in cognitive science > Language
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6 Computers
The brain has been compared to a digital computer because the neuron, like a switch or valve, either does or does not complete a circuit. But at that point the similarity ends. The switch in the digital computer is constant in its effect, and its effect is large in proportion to the total output of the machine. The effect produced by the neuron varies with its recovery from [the] refractory phase and with its metabolic state. The number of neurons involved in any action runs into millions so that the influence of any one is negligible.... Any cell in the system can be dispensed with.... The brain is an analogical machine, not digital. Analysis of the integrative activities will probably have to be in statistical terms. (Lashley, quoted in Beach, Hebb, Morgan & Nissen, 1960, p. 539)It is essential to realize that a computer is not a mere "number cruncher," or supercalculating arithmetic machine, although this is how computers are commonly regarded by people having no familiarity with artificial intelligence. Computers do not crunch numbers; they manipulate symbols.... Digital computers originally developed with mathematical problems in mind, are in fact general purpose symbol manipulating machines....The terms "computer" and "computation" are themselves unfortunate, in view of their misleading arithmetical connotations. The definition of artificial intelligence previously cited-"the study of intelligence as computation"-does not imply that intelligence is really counting. Intelligence may be defined as the ability creatively to manipulate symbols, or process information, given the requirements of the task in hand. (Boden, 1981, pp. 15, 16-17)The task is to get computers to explain things to themselves, to ask questions about their experiences so as to cause those explanations to be forthcoming, and to be creative in coming up with explanations that have not been previously available. (Schank, 1986, p. 19)In What Computers Can't Do, written in 1969 (2nd edition, 1972), the main objection to AI was the impossibility of using rules to select only those facts about the real world that were relevant in a given situation. The "Introduction" to the paperback edition of the book, published by Harper & Row in 1979, pointed out further that no one had the slightest idea how to represent the common sense understanding possessed even by a four-year-old. (Dreyfus & Dreyfus, 1986, p. 102)A popular myth says that the invention of the computer diminishes our sense of ourselves, because it shows that rational thought is not special to human beings, but can be carried on by a mere machine. It is a short stop from there to the conclusion that intelligence is mechanical, which many people find to be an affront to all that is most precious and singular about their humanness.In fact, the computer, early in its career, was not an instrument of the philistines, but a humanizing influence. It helped to revive an idea that had fallen into disrepute: the idea that the mind is real, that it has an inner structure and a complex organization, and can be understood in scientific terms. For some three decades, until the 1940s, American psychology had lain in the grip of the ice age of behaviorism, which was antimental through and through. During these years, extreme behaviorists banished the study of thought from their agenda. Mind and consciousness, thinking, imagining, planning, solving problems, were dismissed as worthless for anything except speculation. Only the external aspects of behavior, the surface manifestations, were grist for the scientist's mill, because only they could be observed and measured....It is one of the surprising gifts of the computer in the history of ideas that it played a part in giving back to psychology what it had lost, which was nothing less than the mind itself. In particular, there was a revival of interest in how the mind represents the world internally to itself, by means of knowledge structures such as ideas, symbols, images, and inner narratives, all of which had been consigned to the realm of mysticism. (Campbell, 1989, p. 10)[Our artifacts] only have meaning because we give it to them; their intentionality, like that of smoke signals and writing, is essentially borrowed, hence derivative. To put it bluntly: computers themselves don't mean anything by their tokens (any more than books do)-they only mean what we say they do. Genuine understanding, on the other hand, is intentional "in its own right" and not derivatively from something else. (Haugeland, 1981a, pp. 32-33)he debate over the possibility of computer thought will never be won or lost; it will simply cease to be of interest, like the previous debate over man as a clockwork mechanism. (Bolter, 1984, p. 190)t takes us a long time to emotionally digest a new idea. The computer is too big a step, and too recently made, for us to quickly recover our balance and gauge its potential. It's an enormous accelerator, perhaps the greatest one since the plow, twelve thousand years ago. As an intelligence amplifier, it speeds up everything-including itself-and it continually improves because its heart is information or, more plainly, ideas. We can no more calculate its consequences than Babbage could have foreseen antibiotics, the Pill, or space stations.Further, the effects of those ideas are rapidly compounding, because a computer design is itself just a set of ideas. As we get better at manipulating ideas by building ever better computers, we get better at building even better computers-it's an ever-escalating upward spiral. The early nineteenth century, when the computer's story began, is already so far back that it may as well be the Stone Age. (Rawlins, 1997, p. 19)According to weak AI, the principle value of the computer in the study of the mind is that it gives us a very powerful tool. For example, it enables us to formulate and test hypotheses in a more rigorous and precise fashion than before. But according to strong AI the computer is not merely a tool in the study of the mind; rather the appropriately programmed computer really is a mind in the sense that computers given the right programs can be literally said to understand and have other cognitive states. And according to strong AI, because the programmed computer has cognitive states, the programs are not mere tools that enable us to test psychological explanations; rather, the programs are themselves the explanations. (Searle, 1981b, p. 353)What makes people smarter than machines? They certainly are not quicker or more precise. Yet people are far better at perceiving objects in natural scenes and noting their relations, at understanding language and retrieving contextually appropriate information from memory, at making plans and carrying out contextually appropriate actions, and at a wide range of other natural cognitive tasks. People are also far better at learning to do these things more accurately and fluently through processing experience.What is the basis for these differences? One answer, perhaps the classic one we might expect from artificial intelligence, is "software." If we only had the right computer program, the argument goes, we might be able to capture the fluidity and adaptability of human information processing. Certainly this answer is partially correct. There have been great breakthroughs in our understanding of cognition as a result of the development of expressive high-level computer languages and powerful algorithms. However, we do not think that software is the whole story.In our view, people are smarter than today's computers because the brain employs a basic computational architecture that is more suited to deal with a central aspect of the natural information processing tasks that people are so good at.... hese tasks generally require the simultaneous consideration of many pieces of information or constraints. Each constraint may be imperfectly specified and ambiguous, yet each can play a potentially decisive role in determining the outcome of processing. (McClelland, Rumelhart & Hinton, 1986, pp. 3-4)Historical dictionary of quotations in cognitive science > Computers
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7 Глава 4. Клич охотника в бумажных джунглях
...А сверху в гамаке висит администратор,задумчиво сплетая пальцы ног.М. ЩербаковМы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):"Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис.
(Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).Еще несколько полезных ходовых офисных слов переведем:family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).В мире мудрых мыслей (Скотта Адамса):Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").• Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).• It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).• It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).• You're a valued member of the team! (Ну, да...).• Nobody can do the things you can do! (Кто же, если не ты...).• You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).• We are in a competitive business. (Так что затяните пояса и не нойте).• We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.В мире мудрых мыслей (Скотта Адамса):Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.• World class (мирового уровня).• Think outside the box; Push the envelope (призыв к оригинальному мышлению).• Hands-on (непосредственно вовлеченный в дело).• Paradigm shift (смена критериев, приоритетов).• State of the art (современного уровня).• Real world solution (реальное решение).• Win-win situation (все в выигрыше).• (The ball is) In your court (ваша очередь).• Going forward (в будущем).• Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).• Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).• Value-added (добавочная ценность продукта).• Step up to the plate (начать работать над чем-то).• Run up to the pole (попробовать).• Get to the bottom line (деньги, стоимость чего-то).• Stop the bleeding (сокращать расходы).• On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").• Best and brightest (лучшие служащие).• Exceeding customer expectation (больше, чем ждет потребитель).• On the same page (все друг друга понимают).• Strategic fit (важное дополнение).• Core competencies (основная область деятельности компании).• Best practice (соответствует лучшим стандартам).• Out of the loop (не в курсе).• Fast track (скоростное продвижение).• Knowledge base (базирующийся на современной технологии).• In the end of the day (в конце концов).• Touch base (обсудить).• Client focused (ориентированный на потребителя).• Game plan (стратегия).А теперь - самостоятельные упражнения.1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.• Anybody can do it (это может каждый).• Quick and easy (быстро и легко).• Big, fast profits (большая, быстрая прибыль).• No experience needed (опыта не требуется).• Work in the comfort of your home (работа с комфортом у себя дома).• Work in your spare time (работа в свободное время).• No risk (никакого риска).• Fill a great demand (соответствует большому спросу).• Nothing illegal (ничего противозаконного).• Secret plan for success (секретный план успеха).• Tested in Europe (испытано в Европе).• Developed after years of secret research (создано в результате многолетних секретных исследований).• Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.Реальный пример американского почтового жульничества представлен на рис.
("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).• Pregnancy termination - прерывание беременности (аборт).• Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).• Affirmative action - позитивные защитные действия (расовые квоты).• Native American - урожденный американец (индеец).• Conscientious objector - возражающий против призыва по соображениям совести (дезертир).• Pro-choice - за выбор (сторонник абортов).• Pro-life - за жизнь (противник абортов).• African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.• Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.• Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).• Secular humanist - нерелигиозный гуманист (атеист).• Family Planning Center - центр планирования семьи (абортарий).• Political Action Committee - комитет политического содействия (группа лоббистов).• Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.• Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.• Afrocentrist - афроцентрист (черный расист).• Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.• Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).• Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).• Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.• Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.• Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.• Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.• Senior Citizens - старшие граждане (старичье, пенсионеры).• Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.
(таблица №1)Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).
(таблица №2)В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)"Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях
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8 war
1. nвойна, боевые действия, военные действия; борьбаto abolish war — уничтожать войны; устранять возможность возникновения войны
to declare war on / upon a country — объявлять войну какой-л. стране
to drag / to draw a country into a war — втягивать страну в войну
to eliminate the menace / threat of war — устранять угрозу войны
to fight other people's wars — воевать за других, участвовать в чужой войне
to force a war on / upon smb — навязывать войну кому-л.
to go to war — вступать в войну, начинать войну, отправляться на войну, участвовать в войне
to impose a war on / upon smb — навязывать войну кому-л.
to instigate a war — провоцировать военный конфликт / войну
to know the price of war — знать не понаслышке, что такое война
to levy a war on / upon smb — навязывать войну кому-л.
to menace war — угрожать / грозить войной
to open a war — начинать / развязывать войну
to reject any arbitration / mediation in the war — отклонять любое посредничество в деле прекращения войны
to resolve a war — разрешать / урегулировать военный конфликт
to rise up a holy war against foreign invaders — подниматься на священную войну против иностранных захватчиков
to scrap star wars — отказываться от "звездных войн"
to settle / to solve a war — разрешать / урегулировать военный конфликт
to slide to a civil war — сползать / скатываться к гражданской войне ( о стране)
to stoke up a war — раздувать войну, подогревать военный конфликт
to unleash a war — начинать / развязывать войну
- abolition of warto wage war — вести войну, воевать
- accidental war
- Afghan war
- aftermath of the war
- aggressive war
- air war
- all-out war
- alternative to war
- annexionist war
- announcement of war - at times of war
- atomic war
- atrocities of war
- bacteriological war
- bitter war
- bloody war
- border war
- breathing space in a war
- brunt of war
- brutal methods of war
- brutal war
- camps war - cessation of the war
- civil war
- clandestine war
- class war
- Cod Wars
- cold war
- collapse of the cold war
- colonial war
- conduct of war
- contained war
- containment of the war
- controlled counterforce war
- conventional war
- cosmic war
- costly war
- counterinsurgency war
- country blighted by war
- country in the throes of a civil war
- country of war
- country's involvement in the war
- crack war
- crime war
- criminal war
- cruel war
- currency war
- danger of war
- de facto war
- declaration of war
- declared state of war
- defensive war
- desperate war
- destructive war
- deterring war
- devastating war
- devastation of the war
- dirty war
- divisive war - drug war
- dynastic wars
- economic war
- effects of war
- end of the war
- end to the war
- enduring war - escalation of the war
- Europe has been through wars - exterminatory war
- factional war
- feats of war
- fierce war
- final phase of the war
- First World War
- flare-up of the war
- fratricidal war
- from before the war
- full war
- full-fledged war
- full-scale war
- gang war
- general war
- global war
- gravity of the war
- Great Patriotic War
- Great War
- ground war
- guerrilla war
- Gulf War
- hidden war
- holy war
- horrors of war
- hot war - in the wake of the war
- in the war
- inadvertent war
- inconclusive war
- independence war
- initial indications of a war coming
- insurrectionary war
- intensified war
- intensive preparations for war
- interminable war
- internecine war
- jamming war
- just war
- land war
- large-scale war
- latent war
- level of war
- liberation war
- limited war
- local war
- lone war
- long war
- long-running war
- lost war
- major war
- massive war
- means of ending the war
- means of war
- menace of war
- missile and nuclear war
- missile war
- monetary and financial war
- murderous war
- national liberation war
- national war
- naval war
- newspaper war
- nightmares of war
- nonatomic war
- nonnuclear war
- nuclear war
- nuclear-missile war
- nuke war
- offensive war
- on the brink of war
- on the verge of war
- ongoing war
- open war
- outbreak of war
- outset of war
- part of the country ravaged by war
- people's liberation war
- people's war
- permanent war
- phony war
- pocket war
- poised for war - potential of war
- predatory war
- preparations for war
- prevention of war
- preventive war
- price war - prolonged war
- propagander war
- prosecution of war
- prospect of war
- protracted war
- proxy war
- psychological war
- race war
- rejection of wars
- rekindling of the war
- relics of the cold war
- renunciation of wars
- restricted war
- revolutionary war
- ruinous war
- ruthless war
- sacred war
- savage war
- scars of war
- scourge of war
- Second World War
- secret war
- shooting war
- Six-day war
- sources of war
- spillover of the war
- star wars - strategic war
- sustained war
- Tanker war
- tantamount to declaring war
- tariff war
- termination of war
- the country is effectively at war
- thermonuclear war
- thirst for war - total war
- trade war
- tribal war
- undeclared war
- union recruitment war
- universal war
- unjust war
- unleashing of war
- unwinnable war
- vengeful war
- victim of war
- War between the States
- War in the Gulf
- War of American Independence
- war against illiteracy
- war against poverty
- war against the use of drugs
- war by proxy
- war drags on
- war escalated
- war has broken out
- war has devastated much of the country
- war has flared up again
- war is as good as over
- war is at a halt
- war is at an end
- war is effectively over
- war is entering a new phase
- war is going to carry on
- war is imminent
- war is looming
- war is petering out
- war is the last resort
- war is unacceptable
- war knew no bounds
- war of aggression
- war of attrition
- war of conquest
- war of diplomatic attrition
- war of extermination
- war of extinction
- war of genocide
- war of liberation
- war of nerves
- war of secession
- war of the cities
- war of words
- war on drugs
- war on terror
- war on two fronts
- war remains intense
- war spills over
- war to end all wars
- war to finish
- war to the end
- war to the knife
- war will leave no victors
- war without end
- war would be catastrophic
- wasting war
- white war
- wide war
- winnable war
- withdrawal from war
- World War I
- World War II
- world war
- world without wars 2. vto war down smth — завоевывать / покорять что-л.
to war over smth — воевать по поводу / из-за чего-л.
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9 Intelligence
There is no mystery about it: the child who is familiar with books, ideas, conversation-the ways and means of the intellectual life-before he begins school, indeed, before he begins consciously to think, has a marked advantage. He is at home in the House of intellect just as the stableboy is at home among horses, or the child of actors on the stage. (Barzun, 1959, p. 142)It is... no exaggeration to say that sensory-motor intelligence is limited to desiring success or practical adaptation, whereas the function of verbal or conceptual thought is to know and state truth. (Piaget, 1954, p. 359)ntelligence has two parts, which we shall call the epistemological and the heuristic. The epistemological part is the representation of the world in such a form that the solution of problems follows from the facts expressed in the representation. The heuristic part is the mechanism that on the basis of the information solves the problem and decides what to do. (McCarthy & Hayes, 1969, p. 466)Many scientists implicitly assume that, among all animals, the behavior and intelligence of nonhuman primates are most like our own. Nonhuman primates have relatively larger brains and proportionally more neocortex than other species... and it now seems likely that humans, chimpanzees, and gorillas shared a common ancestor as recently as 5 to 7 million years ago.... This assumption about the unique status of primate intelligence is, however, just that: an assumption. The relations between intelligence and measures of brain size is poorly understood, and evolutionary affinity does not always ensure behavioral similarity. Moreover, the view that nonhuman primates are the animals most like ourselves coexists uneasily in our minds with the equally pervasive view that primates differ fundamentally from us because they lack language; lacking language, they also lack many of the capacities necessary for reasoning and abstract thought. (Cheney & Seyfarth, 1990, p. 4)Few constructs are asked to serve as many functions in psychology as is the construct of human intelligence.... Consider four of the main functions addressed in theory and research on intelligence, and how they differ from one another.1. Biological. This type of account looks at biological processes. To qualify as a useful biological construct, intelligence should be a biochemical or biophysical process or at least somehow a resultant of biochemical or biophysical processes.2. Cognitive approaches. This type of account looks at molar cognitive representations and processes. To qualify as a useful mental construct, intelligence should be specifiable as a set of mental representations and processes that are identifiable through experimental, mathematical, or computational means.3. Contextual approaches. To qualify as a useful contextual construct, intelligence should be a source of individual differences in accomplishments in "real-world" performances. It is not enough just to account for performance in the laboratory. On [sic] the contextual view, what a person does in the lab may not even remotely resemble what the person would do outside it. Moreover, different cultures may have different conceptions of intelligence, which affect what would count as intelligent in one cultural context versus another.4. Systems approaches. Systems approaches attempt to understand intelligence through the interaction of cognition with context. They attempt to establish a link between the two levels of analysis, and to analyze what forms this link takes. (Sternberg, 1994, pp. 263-264)High but not the highest intelligence, combined with the greatest degrees of persistence, will achieve greater eminence than the highest degree of intelligence with somewhat less persistence. (Cox, 1926, p. 187)There are no definitive criteria of intelligence, just as there are none for chairness; it is a fuzzy-edged concept to which many features are relevant. Two people may both be quite intelligent and yet have very few traits in common-they resemble the prototype along different dimensions.... [Intelligence] is a resemblance between two individuals, one real and the other prototypical. (Neisser, 1979, p. 185)Given the complementary strengths and weaknesses of the differential and information-processing approaches, it should be possible, at least in theory, to synthesise an approach that would capitalise upon the strength of each approach, and thereby share the weakness of neither. (Sternberg, 1977, p. 65)Historical dictionary of quotations in cognitive science > Intelligence
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10 Nature
To Newtonians, each question had its singular answer, one that would remain the same no matter who asked it, or why. But now, the uncertainty that undercuts every measurement of some fact in the real world compels the observer to choose which question to ask, which aspect of a phenomenon to study.The necessity of choice became overwhelmingly apparent when Heisenberg elevated uncertainty to a principle in quantum mechanics in 1927, having recognized that on the subatomic level the observer had to emphasize only one of a pair of properties to study at any one time. In one of the prominent interpretations of quantum mechanics, the idea took on a larger meaning: that in choosing what to study, the scientist in effect creates the object of his inquiry.... The impossibility of constructing a complete, accurate quantitative description of a complex system forces observers to pick which aspects of the system they most wish to understand....What one studies from among this wealth of choice depends on what one wants to know; the questions create-or at least determine-the range of possible answers. No such answer can be completely "true": instead of saying "This is what nature is like," they can claim only, "This is what nature seems like from here"-a vastly diminished claim from that of Newton. The critical issue raised by such subjectivity is how to decide what value each partial answer has, what connection it actually makes between the real world and our understanding of it. The object of study, the focus of much of modern science, has therefore shifted inward, to examine not nature itself but rather to study the abstract representations of nature, the choices made of what to leave in and what to drop out of any given study. (Levenson, 1995, pp. 228-229)Historical dictionary of quotations in cognitive science > Nature
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11 optimization
- подбор оптимальных условий
- оптимизация
- определение оптимальных характеристик
- выбор оптимальных параметров
выбор оптимальных параметров
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[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
определение оптимальных характеристик
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[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
EN
оптимизация
Процесс отыскания варианта, соответствующего критерию оптимальности
[Терминологический словарь по строительству на 12 языках (ВНИИИС Госстроя СССР)]
оптимизация
1. Процесс нахождения экстремума функции, т.е. выбор наилучшего варианта из множества возможных, процесс выработки оптимальных решений; 2. Процесс приведения системы в наилучшее (оптимальное) состояние. Иначе говоря, первое определение трактует термин «О.» как факт выработки и принятия оптимального решения (в широком смысле этих слов); мы выясняем, какое состояние изучаемой системы будет наилучшим с точки зрения предъявляемых к ней требований (критерия оптимальности) и рассматриваем такое состояние как цель. В этом смысле применяется также термин «субоптимизация» в случаях, когда отыскивается оптимум по какому-либо одному критерию из нескольких в векторной задаче оптимизации (см. Оптимальность по Парето, Векторная оптимизация). Второе определение имеет в виду процесс выполнения этого решения: т.е. перевод системы от существующего к искомому оптимальному состоянию. В зависимости от вида используемых критериев оптимальности (целевых функций или функционалов) и ограничений модели (множества допустимых решений) различают скалярную О., векторную О., мно¬гокритериальную О., стохастическую О (см. Стохастическое программирование), гладкую и негладкую (см. Гладкая функция), дискретную и непрерывную (см. Дискретность, Непрерывность), выпуклую и вогнутую (см. Выпуклость, вогнутость) и др. Численные методы О., т.е. методы построения алгоритмов нахождения оп¬тимальных значений целевых функций и соответствующих точек области допустимых значений — развитой отдел современной вычислительной математики. См. Оптимальная задача.
[ http://slovar-lopatnikov.ru/]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
The quest for the optimumВопрос оптимизацииThroughout the history of industry, there has been one factor that has spurred on progress more than any other. That factor is productivity. From the invention of the first pump to advanced computer-based optimization methods, the key to the success of new ideas was that they permitted more to be achieved with less. This meant that consumers could, over time and measured in real terms, afford to buy more with less money. Luxuries restricted to a tiny minority not much more than a generation ago are now available to almost everybody in developed countries, with many developing countries rapidly catching up.На протяжении всей истории промышленности существует один фактор, подстегивающий ее развитие сильнее всего. Он называется «производительность». Начиная с изобретения первого насоса и заканчивая передовыми методами компьютерной оптимизации, успех новых идей зависел от того, позволяют ли они добиться большего результата меньшими усилиями. На языке потребителей это значит, что они всегда хотят купить больше, а заплатить меньше. Меньше чем поколение назад, многие предметы считались роскошью и были доступны лишь немногим. Сейчас в развитых странах, число которых быстро увеличивается, подобное может позволить себе почти каждый.With industry and consumers expecting the trend towards higher productivity to continue, engineering companies are faced with the challenge of identifying and realizing further optimization potential. The solution often lies in taking a step back and looking at the bigger picture. Rather than optimizing every step individually, many modern optimization techniques look at a process as a whole, and sometimes even beyond it. They can, for example, take into account factors such as the volatility of fuel quality and price, the performance of maintenance and service practices or even improved data tracking and handling. All this would not be possible without the advanced processing capability of modern computer and control systems, able to handle numerous variables over large domains, and so solve optimization problems that would otherwise remain intractable.На фоне общей заинтересованности в дальнейшем росте производительности, машиностроительные и проектировочные компании сталкиваются с необходимостью определения и реализации возможностей по оптимизации своей деятельности. Для того чтобы найти решение, часто нужно сделать шаг назад, поскольку большое видится на расстоянии. И поэтому вместо того, чтобы оптимизировать каждый этап производства по отдельности, многие современные решения охватывают процесс целиком, а иногда и выходят за его пределы. Например, они могут учитывать такие факторы, как изменение качества и цены топлива, результативность ремонта и обслуживания, и даже возможности по сбору и обработке данных. Все это невозможно без использования мощных современных компьютеров и систем управления, способных оперировать множеством переменных, связанных с крупномасштабными объектами, и решать проблемы оптимизации, которые другим способом решить нереально.Whether through a stunning example of how to improve the rolling of metal, or in a more general overview of progress in optimization algorithms, this edition of ABB Review brings you closer to the challenges and successes of real world computer-based optimization tasks. But it is not in optimization and solving alone that information technology is making a difference: Who would have thought 10 years ago, that a technician would today be able to diagnose equipment and advise on maintenance without even visiting the factory? ABB’s Remote Service makes this possible. In another article, ABB Review shows how the company is reducing paperwork while at the same time leveraging quality control through the computer-based tracking of production. And if you believed that so-called “Internet communities” were just about fun, you will be surprised to read how a spin-off of this idea is already leveraging production efficiency in real terms. Devices are able to form “social networks” and so facilitate maintenance.Рассказывая об ошеломляющем примере того, как был усовершенствован процесс прокатки металла, или давая общий обзор развития алгоритмов оптимизации, этот выпуск АББ Ревю знакомит вас с практическими задачами и достигнутыми успехами оптимизации на основе компьютерных технологий. Но информационные технологии способны не только оптимизировать процесс производства. Кто бы мог представить 10 лет назад, что сервисный специалист может диагностировать производственное оборудование и давать рекомендации по его обслуживанию, не выходя из офиса? Это стало возможно с пакетом Remote Service от АББ. В другой статье этого номера АББ Ревю рассказывается о том, как компания смогла уменьшить бумажный документооборот и одновременно повысить качество управления с помощью компьютерного контроля производства. Если вы считаете, что так называемые «интернет-сообщества» служат только для развлечения,то очень удивитесь, узнав, что на основе этой идеи можно реально повысить производительность. Формирование «социальной сети» из автоматов значительно облегчает их обслуживание.This edition of ABB Review also features several stories of service and consulting successes, demonstrating how ABB’s expertise has helped customers achieve higher levels of productivity. In a more fundamental look at the question of what reliability is really about, a thought-provoking analysis sets out to find the definition of that term that makes the greatest difference to overall production.В этом номере АББ Ревю есть несколько статей, рассказывающих об успешных решениях по организации дистанционного сервиса и консультирования. Из них видно, как опыт АББ помогает нашим заказчикам повысить производительность своих предприятий. Углубленные размышления о самой природе термина «надежность» приводят к парадоксальным выводам, способным в корне изменить представления об оптимизации производства.Robots have often been called “the extended arm of man.” They are continuously advancing productivity by meeting ever-tightening demands on precision and efficiency. This edition of ABB Review dedicates two articles to robots.Робот – это могучее «продолжение» человеческой руки. Применение роботов способствует постоянному повышению производительности, поскольку они отвечают самым строгим требованиям точности и эффективности. Две статьи в этом номере АББ Ревю посвящены роботам.Further technological breakthroughs discussed in this issue look at how ABB is keeping water clean or enabling gas to be shipped more efficiently.Говоря о других технологических достижениях, обсуждаемых на страницах журнала, следует упомянуть о том, как компания АББ обеспечивает чистоту воды, а также более эффективную перевозку сжиженного газа морским транспортом.The publication of this edition of ABB Review is timed to coincide with ABB Automation and Power World 2009, one of the company’s greatest customer events. Readers visiting this event will doubtlessly recognize many technologies and products that have been covered in this and recent editions of the journal. Among the new products ABB is launching at the event is a caliper permitting the flatness of paper to be measured optically. We are proud to carry a report on this product on the very day of its launch.Публикация этого номера АББ Ревю совпала по времени с крупнейшей конференцией для наших заказчиков «ABB Automation and Power World 2009». Читатели, посетившие ее, смогли воочию увидеть многие технологии и изделия, описанные в этом и предыдущих выпусках журнала. Среди новинок, представленных АББ на этой конференции, был датчик, позволяющий измерять толщину бумаги оптическим способом. Мы рады сообщить, что сегодня он готов к выпуску.Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > optimization
12 isolation
noun aislamientotr[aɪsə'leɪʃən]1 aislamiento ( from, de)\SMALLIDIOMATIC EXPRESSION/SMALLin isolation (separately) por separadoisolation hospital hospital de aislamientoisolation ward sala de aislamientoisolation [.aɪsə'leɪʃən] n: aislamiento mn.• aislamiento (Electricidad) s.m.• incomunicación s.f.• insolación s.f.'aɪsə'leɪʃənmass noun1)a) ( state) aislamiento mthe events should not be studied in isolation — los acontecimientos no se deberían estudiar aisladamente or fuera de su contexto
b) ( Med) aislamiento mto keep somebody in isolation — mantener* a alguien aislado; (before n) <ward, hospital> de infecciosos
2)a) (separation, identification) identificación fb) (of virus, substance) aislamiento m[ˌaɪsǝʊ'leɪʃǝn]1.N aislamiento mthe isolation he endured while in captivity — el aislamiento que tuvo que soportar durante su cautividad
she's being kept in isolation — (Med) la mantienen aislada
splendidwe cannot consider this crime in isolation from the others he has committed — no podemos considerar este crimen aislado de los otros que ha cometido
2.CPDisolation hospital N — hospital m de infecciosos
isolation ward N — pabellón m de infecciosos
* * *['aɪsə'leɪʃən]mass noun1)a) ( state) aislamiento mthe events should not be studied in isolation — los acontecimientos no se deberían estudiar aisladamente or fuera de su contexto
b) ( Med) aislamiento mto keep somebody in isolation — mantener* a alguien aislado; (before n) <ward, hospital> de infecciosos
2)a) (separation, identification) identificación fb) (of virus, substance) aislamiento m13 divorced
14 little
'litl
1. adjective1) (small in size: He is only a little boy; when she was little (= a child).) pequeño2) (small in amount; not much: He has little knowledge of the difficulties involved.) poco3) (not important: I did not expect her to make a fuss about such a little thing.) sin importancia
2. pronoun((only) a small amount: He knows little of the real world.) poco
3. adverb1) (not much: I go out little nowadays.) poco2) (only to a small degree: a little-known fact.) poco3) (not at all: He little knows how ill he is.) nada, ni la menor idea•- a little- little by little
- make little of
little1 adj1. pequeñopoor little thing! ¡pobrecito!2. pocolittle2 adv pron pocotr['lɪtəl]1 (small) pequeño,-a■ you poor little thing! ¡pobrecillo!2 (not much) poco,-a1 poco■ more tea? --just a little, please ¿quieres más té? --un poco, por favor1 poco■ little did I know that... yo no tenía la menor idea de que...\SMALLIDIOMATIC EXPRESSION/SMALLlittle by little poco a pocolittle or nothing casi nadanot a little ironic muylittle finger dedo meñique1) : pocoshe sings very little: canta muy poco2)little did I know that... : no tenía la menor idea de que...3)as little as possible : lo menos posible1) small: pequeño2) : pocothey speak little Spanish: hablan poco españollittle by little: poco a poco3) trivial: sin importancia, triviallittle n1) : poco mlittle has changed: poco ha cambiado2)a little : un poco, algoit's a little surprising: es algo sorprendenteadj.• chico, -a adj.• corto, -a adj.• enano, -a adj.• escaso, -a adj.• menudo, -a adj.• mezquino, -a adj.• meñique adj.• parvo, -a adj.• pequeño, -a adj.• poco, -a adj.adv.• poco adv.n.• poco s.m.
I 'lɪtḷ1) adjectivea) ( small) pequeño, chico (esp AmL)she is a little bit better — está un poquito mejor or algo mejor
b) ( young) pequeño, chico (esp AmL)when I was little — cuando era pequeña or pequeñita or (esp AmL) chica or chiquita
my little sister/brother — mi hermanita/hermanito
c) ( insignificant) pequeñothen there's the little matter of... — (iro) está también el pequeño detalle de... (iró)
3) ( expressing speaker's attitude) (colloq) (before n)a) ( not much) pocob)with not a little sadness — (frml) con no poca tristeza
II
a) ( not much) poco, -cafrom as little as $2,000 — a partir de tan sólo 2.000 dólares
he was rather abrupt, to say the least — estuvo un poco brusco, por no decir otra cosa
b)she ate a little — comió algo or un poco
III
a) ( not much) pocoit is a little known fact that... — es un hecho poco conocido que...
the campaign has been somewhat less than a success — la campaña no ha tenido mucho éxito que digamos
b) (hardly, not)little did he know that... — lo que menos se imaginaba era que...
no one likes him, least of all his brother — nadie lo quiere, y su hermano menos que nadie
c)do you speak French? - a little — ¿hablas francés? - algo or un poco
a little less noise, please — hagan menos ruido, por favor
I ['lɪtl]1. ADJ1) (=small) pequeño, chico (LAm)a little house — una casa pequeña or (LAm) chica
a little book — un libro pequeño or (LAm) chico
when I was little — cuando era pequeña, de pequeña
the little ones — (=children) los pequeños
2) (=short) corto3) (=diminutive) (in cpds) -itoa little book/boat/piece etc — un librito/barquitoocito etc
a little girl — una niñita, una chiquita
a little fish — un pececillo, un pececito
the little woman — hum (=wife) la costilla *, la parienta (Sp) *
it's the little man who suffers — (=small trader) el pequeño comerciante es el que sale perdiendo
4) (=younger)her little brother — su hermano menor, su hermanito
2.CPDlittle end N — (Brit) (Aut) pie m de biela
Little Englander N — (Brit) (Hist) en el siglo XIX, persona con ideas opuestas a la ampliación del imperio británico ; (=chauvinist) patriotero(-a) m / f ; (=anti-European) anti-europeoísta mf
little finger N — dedo m meñique, meñique m
the little folk NPL — (=fairies) los duendecillos
Little League N — (US) liga de béisbol aficionado para jóvenes de entre 6 y 18 años
the little people NPL — (=fairies) los duendecillos
little toe N — dedo m pequeño del pie
II ['lɪtl] (compar less) (superl least)1. PRON1) (=not much) pocoto see/do little — ver/hacer poco
that has little to do with it! — ¡eso tiene poco que ver!
•
as little as £5 — 5 libras, nada más•
to make little of sth — (=play down) quitarle importancia a algo; (=fail to exploit) desaprovechar algothey made little of loading the huge boxes — (=accomplish easily) cargaron las enormes cajas como si nada
•
little of what he says is true — poco de lo que dice es verdad•
little or nothing — poco o nada•
he lost weight because he ate so little — adelgazó porque comía muy poco•
I know too little about him to have an opinion — no lo conozco lo suficiente para poder opinar2) (=some)•
little by little — poco a poco•
however little you give, we'll be grateful — agradeceremos su donativo, por pequeño que sea•
a little less/ more milk — un poco menos/más de leche•
the little I have seen is excellent — lo poco que he visto me ha parecido excelenteevery•
I did what little I could — hice lo poco que pude3) (=short time)•
for a little — un rato, durante un rato2. ADJ1) (=not much) pocowith little difficulty — sin problema or dificultad
•
so much to do, so little time — tanto que hacer y en tan poco tiempo•
he gave me too little money — me dio poquísimo dinero•
I have very little money — tengo muy poco dinero2) (=some)•
a little bit (of) — un poquito (de)•
with no little trouble — con bastante dificultad, con no poca dificultad3) (=short)3. ADV1) (=not much) poco•
try to move as little as possible — intenta moverte lo menos posible(as) little as I like him, I must admit that... — aunque me gusta muy poco, debo admitir que...
•
a little known fact — un hecho poco conocido•
little more than — poco más que•
a little read book — un libro poco leído, un libro que se lee poco•
it's little short of a miracle — es casi un milagro2) (=somewhat) algowe were a little surprised/happier — nos quedamos algo sorprendidos/más contentos
•
a little better — un poco mejor, algo mejor•
a little less/ more than... — un poco menos/más que...•
we were not a little worried — nos inquietamos bastante, quedamos muy inquietos3) (=not at all)little does he know that..., he little knows that... — no tiene la menor idea de que...
4) (=rarely) pocoit occurs very little in small companies — raramente ocurre or es raro que ocurra en empresas pequeñas
* * *
I ['lɪtḷ]1) adjectivea) ( small) pequeño, chico (esp AmL)she is a little bit better — está un poquito mejor or algo mejor
b) ( young) pequeño, chico (esp AmL)when I was little — cuando era pequeña or pequeñita or (esp AmL) chica or chiquita
my little sister/brother — mi hermanita/hermanito
c) ( insignificant) pequeñothen there's the little matter of... — (iro) está también el pequeño detalle de... (iró)
3) ( expressing speaker's attitude) (colloq) (before n)a) ( not much) pocob)with not a little sadness — (frml) con no poca tristeza
II
a) ( not much) poco, -cafrom as little as $2,000 — a partir de tan sólo 2.000 dólares
he was rather abrupt, to say the least — estuvo un poco brusco, por no decir otra cosa
b)she ate a little — comió algo or un poco
III
a) ( not much) pocoit is a little known fact that... — es un hecho poco conocido que...
the campaign has been somewhat less than a success — la campaña no ha tenido mucho éxito que digamos
b) (hardly, not)little did he know that... — lo que menos se imaginaba era que...
no one likes him, least of all his brother — nadie lo quiere, y su hermano menos que nadie
c)do you speak French? - a little — ¿hablas francés? - algo or un poco
a little less noise, please — hagan menos ruido, por favor
15 divorced
1) ( ceased to be married) geschieden2) ( out of touch)to be \divorced from sth keinen Bezug zu etw dat haben;to be \divorced from the real world realitätsfern sein16 plan
план; замысел; порядок; система; плановая таблица; планировать; организовыватьlogistical capability plan, fiscal year — план возможностей тылового обеспечения на финансовый год
— air plan— CAS plan— CBR plan— chemical operations plan— contingency operations plan— contingent operations plan— day plan— logistical plan— net plan— war plan17 light source
в КГА - точечный или распределённый источник, от которого просчитываются лучи света и тени на объектах, составляющих сцену (изображение).In the real world, light is emitted from light sources as photons. — В реальном мире свет излучается источниками света в виде фотонов см. тж. omni light, point light, ray tracing
Англо-русский толковый словарь терминов и сокращений по ВТ, Интернету и программированию. > light source
18 Nyby, Christian
1913-1993Nacido en Los Angeles, estuvo a sueldo de Warner Bros como montador durante la Segunda Guerra Mundial. En ese periodo trabaja en algunas peliculas importantes, particularmente Tener y no tener (To Have and Have Not, 1944), donde hace amistad con su director, Howard Hawks, a cuyo equipo tecnico se incorpora. En tal condicion, participa en otra pelicula de Hawks, Rio Rojo (Red River, 1949), origen del conflicto que surgio entre Hawks, Nyby y Howard Hughes. Este acuso a Hawks de plagio, al pretender que Red River debia mas de lo razonable a The Outlaw, la pelicula que habia frimado Hughes en 1943. Hawks y Nyby estaban trabajando entonces en La cosa (The Thing from Another World, 1951), que iba a ser el debut del segundo como director. De resultas del conflicto, Hawks se vio obligado a desaparecer de la pelicula, que fue remontada y estrenada, aunque, afortunadamente, mas tarde se recupero el montaje original. Siempre se especulara con la aportacion real de Nyby a esa obra maestra del genero fantastico, que segun muchos dirigio el siempre magnifico Howard Hawks. Es cierto que Nyby no volvio a firmar nada con algun interes, si bien es igualmente cierto que este antiguo montador desarrollo su tarea como director, en la que tuvo tan lucido debut, principalmente en television. En realidad, su filmografia solo cuenta con seis peliculas, de las que La cosa es la primera. Sus westerns no poseen ningun interes.Elfego Baca: Six Gun Law. 1962. 77 minutos. Technicolor. Walt Disney. Lynn Bari, Jay C. Flippen.Young Fury (La furia de los jovenes). 1965. 80 minutos. Technicolor. Techniscope. Paramount. Rory Calhoun, Virginia Mayo, John Agar, Lon Chaney, Jr.English-Spanish dictionary of western films > Nyby, Christian
19 field work
Mktgpractical work, study, or research carried out in the real world away from the desk. In a marketing context, field work forms primary market research and involves obtaining customers’ views and opinions on a face-to-face basis or through mail questionnaires or telephone surveys.20 Computer
A computer is an interpreted automatic formal system-that is to say, a symbol- manipulating machine. (Haugeland, 1985, p. 113)The game the computer plays out is regulated by systems of ideas whose range is bounded only by the limitations of the human imagination. The physically determined bounds on the electronic and mechanical events internal to the computer do not matter for that game-any more than it matters how tightly a chess player grips his bishop or how rapidly he moves it over the board. A computer running under the control of a stored program is thus detached from the real world in the same way that every abstract game is. (Weizenbaum, 1976, pp. 111-112)Historical dictionary of quotations in cognitive science > Computer
См. также в других словарях:
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